The Brand Name Advantage: Valuable, Sustainable and Elusive
aswathdamodaran.substack.com
The Interbrand rankings of the top brand names in the world are out. As always, they have created buzz in the financial press, with the big news story being the displacement of Coca Cola from its perennial number one spot and the rise of technology companies (Apple and Google have the first two spots and there are four other tech companies in the top ten) in the rankings. Here is the listing of the top ten brand names from 2012 and 2013:
The Brand Name Advantage: Valuable, Sustainable and Elusive
The Brand Name Advantage: Valuable…
The Brand Name Advantage: Valuable, Sustainable and Elusive
The Interbrand rankings of the top brand names in the world are out. As always, they have created buzz in the financial press, with the big news story being the displacement of Coca Cola from its perennial number one spot and the rise of technology companies (Apple and Google have the first two spots and there are four other tech companies in the top ten) in the rankings. Here is the listing of the top ten brand names from 2012 and 2013: